TheBlock
2022-10-04 17:47:50

‘Please mom!’ Kids enticed by web3 projects with plush toys, adorable avatars

In recent months, a slew of announcements has heralded a concerted effort to bring NFTs and other web3 projects into the mainstream. Major retailers like Walmart and Macy’s and storied children's brands Mattel and Nickelodeon are among those joining forces in the hopes of convincing kid consumers – and their parents – to embrace digital assets.

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