Starbucks has announced the discontinuation of its NFT rewards initiative, the “Odyssey Beta program,” slated to end on March 31. This unique program engaged customers with coffee-themed games and challenges, rewarding them with digital collectible stamps as non-fungible tokens (NFTs). These NFTs offered exclusive benefits and interactive experiences. With the closure, the marketplace for trading these digital stamps and the company’s community discord server will also be discontinued. Nevertheless, the Odyssey marketplace will pivot to the Nifty marketplace, allowing the ongoing trade and transfer of Odyssey stamps. This termination aligns with Starbucks’ broader strategic shifts, although specific reasons for the
