cryptonews
2023-07-15 16:00:00

Jay-Z's Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers

Jay-Z's Roc Nation and Puma have joined forces to create a new sneaker collection that incorporates non-fungible tokens (NFTs). The entertainment agency and the apparel giant have partnered with Legitimate, a startup that bridges the gap between physical and digital realms using its proprietary "LGT Tag" technology, to launch the RS-XL Mixtape sneaker collection, according to a Friday press release. ... Read More: Jay-Z's Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers

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