Cryptopolitan
2024-01-22 13:46:01

How AI Deepfakes Are Ruining Celebrity Endorsements

Concerns have arisen surrounding the use of artificial intelligence (AI) in perpetrating fraud, with the latest victim of deepfake impersonation being none other than the Indian cricket legend Sachin Tendulkar. Sachin Tendulkar’s Unwanted Stint with Deepfake Promotion In a shocking incident, a gaming company employed deepfake technology to create promotional material featuring Tendulkar’s likeness without

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